尼爾森數(shù)據(jù)顯示,2019年上半年,中國方便面市場銷售額同比增加7.5%,整體銷量同比增長1.4%。 A consumer is photographed with the locally rated top 10 instant noodle brands at an industry expo in Shanghai. [Photo by Yin Liqin/China News Service]Both revenue and profits of China's food industry increased last year, among which the instant noodles sector regained momentum after industrial upgrade, accounting for nearly 40 percent of global sales, according to data released at China Instant Food Conference Press Conference. 【單詞講解】 Momentum這個詞在經(jīng)濟(jì)類報(bào)道中很常見,一般表示發(fā)展的“勢頭、動力”,比如,maintain a sound momentum of development(保持良好發(fā)展勢頭),the momentum of multi-polarity(世界多極化勢頭),gain momentum(勢頭強(qiáng)勁),regain momentum(勢頭回暖)等。
對于方便面市場低迷,有分析認(rèn)為,因?yàn)橥赓u(food delivery service)的出現(xiàn),尤其是初期外賣補(bǔ)貼較多(generous subsidy),點(diǎn)外賣比較便宜,這導(dǎo)致方便面消費(fèi)出現(xiàn)寒冬。 A woman picks instant noodles in a supermarket in Haikou, Hainan province.推陳出新迎合新消費(fèi)群體 Food industry analyst Zhu Danpeng said growth in the instant noodle market picked up in the fourth quarter of 2016 as enterprises increased efforts to woo younger consumers. Many companies are putting more resources in improving taste, cooking methods and nutritional function, with an eye on consumers who look for quality lifestyles.
According to the annual report of Uni-President China, its revenue from instant noodles grew by 5.7 percent to 8.4 billion yuan last year. Sales of Tangdaren, its middle and high-end brand, contributed about 30 to 40 percent of the total revenue. Tingyi (Cayman Islands) Holding Corp, Hong Kong-listed food and beverage company, said revenue from instant noodles surpassed 23.9 billion yuan in 2018, up 5.73 percent year-on-year, among which, high-price products grew 10.6 percent.
消費(fèi)升級 consumption upgrade 高端市場 high-end market 產(chǎn)品創(chuàng)新 product innovation 市場低迷 market slowdown (中國日報(bào)網(wǎng)英語點(diǎn)津 Helen) |
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