1 .提供產(chǎn)品優(yōu)化建議的模板

這是一封提供給客戶更好方案的一封郵件，主要是讓客戶接受更受歡迎的包裝從而提高客戶的購(gòu)買體驗(yàn)度，獲得客戶信任：

Hi XXX

It’s Bob again !

Regarding the AAA ,i have 2 suggestions for packaging .

Double blister with display box (it seems better to display it in the retail stores for consumers and only cost 10 cents more for each piece. )

Please check the attached photos for color box & double blister with display box for comparison.

Xxxxx

2.推薦新產(chǎn)品

Dear XXX

Thanks SSS

Attached is the e-cataloge of our DDD, Please heal to check and advise your comments .

I visited your website and found some of them are really similar to ours , So ,i will make another offer sheet of these articles for your reference .

I am sure the XX reports is essential for you before purchasing .

Please realize that all of our items are manufactured strictly according to the regulation for America .

We look forward to hearing from you soon .

Bob

以上這篇郵件是回復(fù)客戶索要目錄的訴求，我們進(jìn)一步做出客戶背景調(diào)查，突出我們對(duì)客戶市場(chǎng)的了解和專業(yè)。

3. 客戶詢價(jià)的回復(fù)模板

針對(duì)初步了解客戶需求后給出的報(bào)價(jià)內(nèi)容，主要是提供客戶客戶進(jìn)口必備的信息和我們的證書(shū)實(shí)力展示。

Dear XXX

Thanks for your kind inquiry ! we have the same model as your photo .

Here is our draft offer below ,Ples check the attachment for offer sheet and product images in detail.

Product name :

Item No .:

Material :

Size :

HS code :

Guarantee:

Packaging

Loading of container :

MOQ :

Certificates:

FOB price :

We have exported this item to USA for several years . Please don’t worry for the quality .i will send you our testing reports for your reference in a separate email .

Ples feel free to contact us if you have any further question .

XXXX

4. 延長(zhǎng)交期，提出方案

Dear XXX

Sorry to inform you that we have to postpone the shipment 1-2 weeks later .

According to our internal inspection ,we found the surface treating was not perfect .So i asked my team to arrange the re-work immediately to make everything better .

I take it for granted that quality is the top priority for both of us for running orders And i really want you to be proud of our items with outstanding performance ,So please help to give us more time .

T&B

以上是一封向客戶委婉提出寬限交期同時(shí)更新生產(chǎn)問(wèn)題的郵件，這里面既有抱歉又有挽救項(xiàng)目的態(tài)度和行動(dòng)，同時(shí)從客戶的角度去表達(dá)問(wèn)題和提出方案。

5.以樣品吸引客戶

Hi Richard

Have you reviewed my offer sheet ？ That is simply quoted at booth of Canton Fair .

I could push my factory for sampling as quickly as possible and let you receive in 5 days . And we could discuss further issues accordingly .

Thank you

XXX

以上是業(yè)務(wù)以樣品打樣的角度切入，吸引客戶的興趣，從而建立切入點(diǎn)。

2023年5月6日，17：50分 先更新到這。。。

萊恩又來(lái)碼字了， 我想把這篇文章不斷的喂內(nèi)容，讓她成知乎上郵件模板內(nèi)容最有用，數(shù)量最多的一篇。

6 .激活潛在客戶

面對(duì)許久沒(méi)有互動(dòng)的客戶，我們可以從熱賣產(chǎn)品切入客戶談判中：

Dear Lube

Here i attached the photos of our top-rated items for the US market .

Just for your reference

Ples keep me being informed for your any question

Best regard

Bob

7.客戶不回復(fù)，跟進(jìn)一封

客戶不回復(fù)郵件，我可以推薦同一個(gè)市場(chǎng)好賣的產(chǎn)品， 推薦客戶同行采購(gòu)的產(chǎn)品，目的是激起客戶的情趣一起來(lái)探討一番，從品質(zhì)入手，再?gòu)膬r(jià)格上套住客戶。

Hi Lyris

Thanks for your inqiury from the XXX fair.\

We always do our best to keep the price as low as possible without sacrificing quality ,and we are constantly investigating new method of quality improvement .

If you have interest ,we are wiling to send you some technical files for your reference .

We really need your comments to go ahead .

Best

8.打感情牌，激活客戶

面對(duì)客戶的長(zhǎng)期不回復(fù)，我們也可以嘗試打感情牌，尤其是老客戶，或者見(jiàn)過(guò)面的客戶：

Dear Berry

We have't heard from you since we sent you our offer sheet .

I wonder whether you require further information before placeing an order .

We absolutely understand you will consider a majority of issues ,Such as quality , price margin ,lead -time , Promotion planning ,,

According to our full experience in the field , we could show you some thing which we did for our other heavy customers.

I'm sure our further discussion could break the ice and satisfy both of us .

Best regard

9.客戶打死也不回復(fù)

專業(yè)的證書(shū)，優(yōu)質(zhì)的服務(wù)都表達(dá)過(guò)了，客戶還是打死也不回復(fù)我們一個(gè)字，那么我么再試試最后的絕招秘籍-“厚臉皮”：

Hi Ric

Still no comments from your side , i think you are really busy after the tough business trip to XX exhibition .

So i attached the offer sheet again ,Please help to revire it as your convenience .

And i plan to call you arround 18:00 netx Wednesday at your time ,

Please advise me if no workable then

Best

10.內(nèi)容型的開(kāi)發(fā)信

質(zhì)樸型的開(kāi)發(fā)信，內(nèi)容很全，但是閱讀體驗(yàn)并不好，對(duì)于潛在客戶的郵件群發(fā)還是可以用的。

Dear Sul

We are manufacturor of Modern XXXX in China .

There are lots of XXX item as your inqquiry was show in our website : www. CCCC. com .

Our product is hot sale in USA market , that is grateful if someone from your company cound contact me .

Also we will be highly appreciated if you can provide me the interested itme number on our web .

About your nearest port name , i could quote a price with shipping to your port at CIF .

Best regard

11.利用運(yùn)費(fèi)，建議客戶加量

通過(guò)產(chǎn)品運(yùn)費(fèi)的對(duì)比，引導(dǎo)客戶提高訂單數(shù)量，降低采購(gòu)成本：

Dear Peter

I checked the price to Hamburg and you are lucky that during the period of shipping charge you can add to only USD 25.0 per PCS if you buy 10 PCS above .

we all known that 5 PCS shipping cost is about USD 200.0 already ,So if you buy 10 pcs each the shpping fee is USD 250.0 at total .

And ples take a look at our packing and product pictures in various colors , you can choose more items at this shipping .

I 'm waiting for your reply .

Best

Bob

12 .催客戶確認(rèn)

客戶訂單談判消極或者暫停，我們需要加推一下，這個(gè)時(shí)候就是體現(xiàn)我們對(duì)產(chǎn)品和對(duì)客戶背景了解多少的時(shí)候了，這封郵件就是送給客戶的一顆定心丸，告訴客戶別猶豫了，趕快付完定金，去休假吧。

Hello ,My friend

Regarding your May order of XXX item

To tell the truth we exported this item to UK ,So we have confidence of you will get good margin from this cooperation .Ples see the Invoice which from UK' buyer .

We researched on Amazon and XXX web , we think that the retail price could be arround USD 15 /PCS

The import price +Shipping +Tax, it will not upper than USD 6.0/ PCS ,Ples see this site which selling same item as your brand .

We have guaranteed that if you have regular shipmeng from us any quality problems we will send replacement as support .

If you need any recommendations that we have a cooperator in germany near of Poland that he is satified and promised us to be our proof of quality .

Await your good news, my friend .

XX

2023/5/7 10:30 AM更新

13 分享市場(chǎng)信息，拉近關(guān)系

多關(guān)注客戶的需求和市場(chǎng)變化，通過(guò)表達(dá)自己的市場(chǎng)建議也是一種顯示專業(yè)和拉進(jìn)和客戶舉例的辦法， 郵件模板內(nèi)容如下：

Dear Stan

Nice to hear from you again regarding item cooperation

Ples find some hints maybe interested for you

1. Regarding shipping fee to your near port , it was down 10%
2. For the colors we recommend at red and white ,beacause in your market we have researched they are most favourious colors .
3. XXX item is new design , price be USD , 100 PCS trial order will bring you big surprise .

Pleas give me a feedback if it is alright , also we have a super charming pictures storage ,

if you have any web development we are happy to provide high quality pictures for your online sale channel .

Best

XXXX

2023 年5月10日 19：20 更新

14.應(yīng)對(duì)砍價(jià)，做成本分析

價(jià)格談判過(guò)程中，客戶砍價(jià)是非常正常的現(xiàn)象，我們?cè)诤侠碜尷那闆r下也要有自己的底線，我們要敢于總結(jié)一些成本的分析話術(shù)，耐心的有條理的告訴客戶。從而讓客戶接受我們的價(jià)格。

Hi Sam

Thanks for your prompt reply .

From the last price of each item , you could saw that my offer is better than first communication

We nearly have no margin just for expecting a further cooperation with you ,So we quote you our best special price in the last email .

As i explained before , this generator has little profits to us only ,Which comes from our cheaper labour cost .I wish to quote you the lowest price to save the negotiate time in directly .but if the price is far below our production cost , that is unfair to our workers in the factory who are operating the molding machines , Planting the tank ,Cleaning the parts ,packing and engine test ...

Each generator will experience these complex production proceures.

Long cooperation term and regular order is best money save for you and us .

If you have any idea please feel free to contact me .

XXX

15 .交期問(wèn)題，致歉郵件

Hi Sam

Thanks for your honest words of Generator order , i appreciate for this .

Actually specking i was guessed that you might be able to receive the item before 20th March ,So i requested our production department to take your order in priority , we postponed other buyer' orders just to offer you the fasted delivery lead time.

How you can feel my effort for your order and i really did my best .(The long holiday and color confirmation delayed the time too )

This is an old saying in Ching ,everything is only difficult at the beginning , So after this time ,we will provide service on time .

I will provide you with more uodate and better support in the future .

XXX

16.新客戶開(kāi)發(fā)信

Dear Sam

How are you ?

I am XXX from YYY which is a ZZZ item supplier with CE,bbbb certifications

Water proof fabric and XXX and XXXX is hot sale in your country ,if you get a chinese factory price support , that mean more margin for you , right ?We hope you can join us in future .

I have learnt your website and found our item XXX might enrich your product line ,Thus i would like to attach the price list of all our items for your reference .

I use whatsapp and Skype too , May i have your ID and talked in there for more pictures share ?

XXXX

2023-5-11 更新

17.客戶只想找工廠合作，外貿(mào)公司的免談

We only cooperate with the manufacturer ,Sorry , 聽(tīng)到客戶的這句話，我們不用心慌，不用害怕，我們可以真誠(chéng)表態(tài)，分析出我們外貿(mào)公司的優(yōu)勢(shì)。

Hi Ric,

Well , i can fully understand your idea of cooperation with the manufacturer ,Many of our heavy buyers said same words to me before .

However, More buyers consider about the risj resistance capcity and communication cost and coordination process too . Top of everything ,Many factories can not give fairy offer base on buyers;real requests.

We could talk this project tomorrow or 2 days later after you check with other factories ,whenever you have anu further question ,our team will be waiting here.

Bob.

18.產(chǎn)品細(xì)節(jié)做錯(cuò)了，說(shuō)明+表態(tài)

Hi Ric ,

Thanks for your patience, i appreciate your words.

I feel quite upset this morning after receiving this email as i gain yout turst which also raise me responsibility for all .

The Chinese longgest holiday is coming , so there are many things crowded in our company , Everyone here in a high working intensity . My production manager experience many order with different requirments such as XX and YY and ZZ, He is good at his job but the mistakes was made this time .my team learnt from it .

Finally , it will be my fault as i didn't make mistakes away ,we make notes of this project to aviod bad thing happen again .Workshop will make specification sheet according to your future order and another workers keep attention on sheets before produce process one more time .

Your support and trust is value to me , we will not let you down again .

Bob

19.客戶坦白說(shuō)再見(jiàn)，怎么回復(fù)呢？

Hi Ric ,

Thanks for your kindly updated , i dream about see you face to face in XXX city and you make big rich from our productions . Now , it can not happen for now ..

it is no problem that let' keep in touch , whenever you have any furture interest ,please keep me in your list . i will be here for your news.

Wish you have a great business .

Bob

客戶坦率告知最終選擇，已經(jīng)實(shí)屬難得了，很多客戶都是直接消失， 好聚好散，下次再見(jiàn)。

20.客戶已經(jīng)有合作商，不想考慮我們，我們?cè)趺锤M(jìn)？

Hi Ric

Thankyou for your reply.

Price is best key to open the door of new market , XXX product price range is XXX , Could i know your last purchase price of this item ? everything is negotiate.

Beside that , How about our samples , Such as size and Surface and XXX parts , Many buyers think our productio' xxxx is better than other competitors, i will provide you with new stuff in future .

Our total business in China service to each of our customers will make us not worse than your current supplier , You will get one-stop sourcing chain support from my team . Yes , We lack an opportunity now ,you can try us .

We are ready ,Sir

XXX

21 客戶要樣品，專業(yè)性的樣品服務(wù)會(huì)加速訂單談判

客戶安排我們準(zhǔn)備樣品后，我們一定要在這個(gè)階段突出我們的專業(yè)服務(wù)， 好服務(wù)+優(yōu)質(zhì)產(chǎn)品+合理的價(jià)格，訂單就不遠(yuǎn)了。

Hi Ric

Many thanks for your payment .

Yes , i just checked yyour payment from Paypal , we have arranged XXX as your need , And other colors YYY for your reference . they all with labels as below :

#1 XXX

#2 YYY

#3 zzz

Pictures and posts tracking number will sent to you tomorrow .

Bob

Hello Ric

Samples have been sent out already , Tracking number #######

Hope the samples will be arriving soon , if u have any question u can feel free to contact me .

Bob

22 .客戶嫌起訂量高，希望我們降低facilitate it.

Facilitate 促進(jìn)，幫助，使便利

Hi Eric,

We cherish this business opportunity with you so i just negotite with my workshop leaders about MOQ be lower for your demand .

Only 800 PCS ,we have to face with more material waste and export ducument fee , that is why expect you could raise qty be 1000 PCS .We would like to supprt you and just hope the next time u can raise the qty .

If we agree on 800PCS trial order for you , Could you think about raise a little cents base on USD XXX too ?

I wil agree on your proposal whatever you reply to me .

Let's make the ball rolling , my friend .

XXX

23.建議提高訂單數(shù)量,從數(shù)量和利潤(rùn)方面分析

Actually the costs of the labour and raw material in CHina are rising frequently .

We should raise the price of the A design one , the quality is tested by long time in market , you will get heavy margin from this project .i lkie win-win solution .

Normally ,the big quantity will help us save the labur cost , we prefer not to raise it .that is why we proposal to change the order qty be 5000 meter nylon fabric from 2000 meter this time .

You know our quality is stable and my offer is nealt close to the production cost and our little profit is only from our cheaper labour cost .

Hope this will make you more clear about the price difference and i will waiting for your desision .

24.引導(dǎo)客戶確認(rèn)付款條件

Hi XXX

Wish you enjoyed a good weekend

Regarding the payment method ,The Paypal is fast but the 3.5%-5% service charge is too crazy but we can accept TT (bank wire transfer ) payment and weatern union .

For both T/T and Westen Union , we accept 30% down payment in advance .After the cargo are shipped out , we will send you the B/L copy showing the cargo have been shipped out and you can pay the 70% balance payment .

We just had a USA (如果客戶是美國(guó)的，就說(shuō)一個(gè)美國(guó)客戶昨天付TT 今天已經(jīng)收到了，很快) customer pay us down payment by T/T ,that is fast too .So we think it is no problem .

If you have any conser or doubt ,Please fee free to contact me , i would like try my best to explain more clearly for you .

Okay , i am awaiting your news .

25.客戶預(yù)算有限，想讓我們降價(jià)，給個(gè)面子降一點(diǎn)

Glad to receive your words again ,

Considering to your project funds , i just tried my best to apply a best price from my director.

Finallt we can offer you our best special price USD 0.95/ meter base on 5000 meter , We never quoted this price before .

We cherish this business opportunity with you and would like to keep a long term business realstionship with you , we know that we might neeed your support in future too .

Please check the price again ,i am waiting for your new to move on .

26.客戶要樣品，主動(dòng)報(bào)出運(yùn)費(fèi)和說(shuō)明寄樣流程

Dear Bob

Thanks for your prompt reply .

The shiping cost by DHL to your address is USD 35.0 totally , the shipping time is around 4 days from China to your door .

Regarding the shipping payment , Could you pleas pay us by Paypal or Alibaba platform ? that is fast and safe .

Otherwise ,The bank transfer need more service charges .

Looking forward to your respond .

27.客戶嫌運(yùn)費(fèi)高，提出客戶到付或者自提

Dear Bob

We could provide you free small samples, you asked your express agent to pick up sample from our address in direcly .

Or we express it on your DHL or Fedex account be freight collect , if so ,you no need pay us any penny .

If you have any questions you can feel free to contact me .

Thanks.

28.客戶郵件不回復(fù)，主動(dòng)表態(tài)并提供建議

Dear Bob,

Be your partner ,i really like to make the ball rolling , Please see my feedback as below :

If the qty is more , the mass production cost is lower , we can quote you a best price accordingly .

Furthermore,as you see thig Fabric is quite good ,we can be sure you must have a good selling in your market ,we have been in this business area for over 8 years , we would like to provide the support to you and let's grow up together .

Maybe you have pressure on the qty for the first order , you can also consider the 1000 meter as trial order ,you can have a good trial selling in your market ,After we can move on a large orders again as we would like to establish a long term business relationships with you .

Awaiting for your news.

29.客戶提前要包裝尺寸，你沒(méi)有怎么回復(fù)？

Dear Bob

We do not have the exact dimension of the cartons at present , So we can not quote you an exact shipping date , but if you insist on ,i will ask our factory to check all the estimate size for your reference , Okay ?

Thanks for your patience .

30.客戶表示要來(lái)訪，怎么回復(fù)？

Hi Bob

Thanks for your email and turst , you are wamly welcome to our company .

We can have a meeting during 3rd June to 6th June , our working time is 9:00AM-6:00PM .

Our office address is :

Changzhou city Jiangsu Province .

Please give me a call before your coming , So we can prepare something you need in advance .

Of course , please tell me how many persons come to us ， Thanks.

My Mobile : 86 15288888888

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