There are many factors that determine the success of a mobile app on the market.

有許多因素決定著市場上移動應(yīng)用程序的成功。

Apart from the overall UX and the value it delivers, it must also be easy to find by potential users.

除了總體用戶體驗及其提供的價值外，潛在用戶還必須易于找到它。

If you run an Android app, it’s very important that it has high discoverability and we can reach this result by optimizing the release for the Google Play Store and making it stand out among other options available, especially, as we’re talking about more than 3 million apps currently published on the store.

如果您運行的是Android應(yīng)用程序，那么它具有很高的可發(fā)現(xiàn)性就非常重要，我們可以通過優(yōu)化Google Play商店的發(fā)行版并使它在其他可用選項中脫穎而出來達到這一結(jié)果，尤其是當(dāng)我們談?wù)摰牟粌H僅是目前，該商店已發(fā)布了300萬個應(yīng)用。

In this article, we want to share with you the top 11 tips that can help you make your app distinguishable for the Google Play Store algorithm and users alike.

在本文中，我們想與您分享最重要的11個技巧 ，這些技巧可以幫助您區(qū)分Google Play商店算法和用戶的應(yīng)用 。

1.選擇具有正確的“點擊量”的關(guān)鍵字 (1. Select keywords with the right “volume-to-click-through” ratio)

For anyone starting off with ASO, App Store Optimization, it’s a popular mistake finding and using keywords with the highest possible search volume in the app page description.

對于從ASO開始的任何人，App Store Optimization都是一個普遍的錯誤查找，并在應(yīng)用程序頁面描述中使用具有最大搜索量的關(guān)鍵字。

Looking for popular and most searched words it’s certainly important but not all phrases receive an adequate amount of clicks from users (a factor known as CTR — click-through rate).

尋找流行且搜索最多的詞當(dāng)然很重要，但并非所有短語都獲得用戶足夠的點擊次數(shù)( 稱為CTR(點擊率 )) 。

A low-CTR phrase can potentially harm your app listing if you don’t get enough clicks, Play Store might determine that it’s irrelevant to users.

點擊率偏低的詞組可能會損害您的應(yīng)用列表，如果您獲得的點擊次數(shù)不足，則Play商店可能會確定它與用戶無關(guān)。

One of the keys to knowing which keyword you should select is by considering your target users’ search intent.

知道您應(yīng)該選擇哪個關(guān)鍵字的關(guān)鍵之一是考慮目標用戶的搜索意圖。

Can you expect them to know what your app does?

您可以期望他們知道您的應(yīng)用程序做什么嗎？

Have they used a similar solution before, or are they new to the subject?

他們之前使用過類似的解決方案，還是對這個主題不熟悉？

An example of a well-thought-out user intent strategy is Google Maps’ listing in the Play Store.

一種經(jīng)過深思熟慮的用戶意圖策略的示例是Google地圖在Play商店中的列表。

Despite the app is very popular, Google decided to go of a descriptive name: Maps — Navigate & Explore.

盡管該應(yīng)用程序非常受歡迎，但Google還是決定使用一個描述性名稱： Maps — Navigate＆Explore 。

By choosing the keywords “Navigate” and “Explore”, Google made sure that anyone searching for a navigation solution without using their brand name will still come across their app.

通過選擇關(guān)鍵字“ Navigate”和“ Explore” ，Google確保了搜索不使用品牌名稱的導(dǎo)航解決方案的任何人仍然會遇到他們的應(yīng)用程序。

ASO長尾關(guān)鍵字 (ASO Long-tail keywords)

Given that CTR and user search intent are such important ASO factors, the way to gain more visibility and interactions is to use long-tail phrases, which are more specific and tend to have a higher CTR.

鑒于點擊率和用戶搜索意圖是ASO如此重要的因素 ，獲得更多可見性和互動的方法是使用長尾詞組 ，這些詞組更具體并且往往具有較高的點擊率 。

According to an Ahrefs’ study of over 1.9 billion keywords, 29.13% of phrases with over 10,000 monthly searches were made up of three or more words!

根據(jù)Ahrefs對超過19億個關(guān)鍵字的研究，每月搜索量超過10,000個的短語中有29.13％由三個或更多單詞組成！

Source: Ahrefs

資料來源： Ahrefs

在哪里可以找到應(yīng)用程序的關(guān)鍵字和關(guān)鍵字組合？ (Where can you find keywords and keyword combinations for your app?)

Find relevant keywords for your app is quite easy and you can do that by simply making research and analyzing the common keywords used by your competitor.

查找與您的應(yīng)用相關(guān)的關(guān)鍵字非常容易，您可以通過簡單地研究和分析競爭對手使用的常見關(guān)鍵字來做到這一點。

For better work, use an App Store Optimization keyword planning tool which can help you find the most relevant keywords with other useful information like the rank, the usage by other apps or websites, the researches made by users, etc…

為了更好地工作，請使用App Store Optimization關(guān)鍵字計劃工具 ，該工具可以幫助您找到最相關(guān)的關(guān)鍵字以及其他有用信息，例如排名，其他應(yīng)用程序或網(wǎng)站的使用情況，用戶的研究結(jié)果等…

Here are some tools:

這里有一些工具：

• KeywordKeg

  關(guān)鍵字桶

• AppFollow

  應(yīng)用關(guān)注

• KeywordTool

  關(guān)鍵字工具

2.結(jié)合您的品牌名稱和所選關(guān)鍵字，以使標題醒目 (2. Make a catchy Title by combining your Brand name and the keywords you selected)

The title of an app in Google Play Store is an important ASO on-metadata factor to keep in mind.

Google Play商店中應(yīng)用程序的標題是一個重要的ASO元數(shù)據(jù)因素 ，請牢記。

Google allows developers to include 50 characters in the App Title (NEW: link), so use them wisely.

Google允許開發(fā)人員在“應(yīng)用程序標題” (NEW： 鏈接 )中包含50個字符 ，因此請明智地使用它們。

Keep your brand name short, easy to spell and easy to memorize for your users.

為您的用戶保持品牌名稱簡短，容易拼寫和易于記憶。

Include your most relevant keywords alongside your brand name.

在品牌名稱旁邊添加最相關(guān)的關(guān)鍵字。

Remember that you can add one title in each language to localize your app

請記住，您可以使用每種語言添加一個標題來本地化您的應(yīng)用

Don’t ignore localizing your app title — the mobile world is global, and the demand for your app can arise from the countries that you have never expected.

不要忽略對應(yīng)用程序標題的本地化-移動世界是全球性的，對應(yīng)用程序的需求可能來自您從未期望過的國家/地區(qū)。

A quick tip:

快速提示：

Try adding emoji to your app title to grab the attention of the users when they browse or search the Play Store.

嘗試在應(yīng)用標題中添加表情符號，以吸引用戶瀏覽或搜索Play商店時的注意力。

The perfect title should look like one of these:

完美的標題應(yīng)如下所示：

• Brand — Keyword

  品牌—關(guān)鍵字

• Brand: Keyword

  品牌：關(guān)鍵字

• Keyword — Brand

  關(guān)鍵字-品牌

• Keyword: Brand

  關(guān)鍵字：品牌

3.請勿在簡短說明中用關(guān)鍵字來夸大其詞 (3. Don’t overdo it with keywords in your short description)

The Short Description and Long Description differ by the way they can affect the users’ interest.

簡短描述和詳細描述的不同之處在于它們會影響用戶的興趣 。

In short description, keywords are not so relevant and you have a limit of 80 characters so it’s very difficult to insert many keyword and create a catchy phrase at the same time

簡而言之，關(guān)鍵字不那么相關(guān)，并且您最多只能輸入80個字符，因此很難同時插入多個關(guān)鍵字并創(chuàng)建一個吸引人的短語

You have only a couple of seconds to catch your prospect’s attention, make a good first impression, and sell your app’s story.

您只有幾秒鐘的時間就能吸引潛在客戶的注意力 ，給您留下良好的第一印象，并出售您應(yīng)用的故事。

Naturally, you can mention a keyword or two, just make sure they don’t disrupt the message you’re trying to convey.

自然地， 您可以提及一個或兩個關(guān)鍵字 ，只需確保它們不會干擾您嘗試傳達的信息即可。

Instagram does a great job at this with their claim:

Instagram在這方面做得很好，聲稱：

“Bringing you closer to the people and things you love”

“使您與您所愛的人和事物更接近”

Source: Google Play Store

資料來源： Google Play商店

4.在詳細說明中使用關(guān)鍵字 (4. Use keywords in your long description)

Unlike the iOS App Store,

與iOS App Store不同 ，

Google Play examines the long description of your app page and looking for relevant keywords

Google Play會檢查您的應(yīng)用頁面的詳細說明，并尋找相關(guān)的關(guān)鍵字

Here’s where you should focus your efforts and mention the terms you want to be found for and for certain industries is very important and significantly affects their app ranking.

在這里，您應(yīng)該集中精力并提到要為某些行業(yè)找到的術(shù)語非常重要，并且會嚴重影響其應(yīng)用排名。

The marketing agency AppMasters noticed a spike for two keywords after having ASO-optimized the long description. The first keyword’s position went up from number 13 to 8, and the second — from 11 to 8.This means that the app reached the top 10 search results for both phrases!

營銷機構(gòu)AppMasters 在ASO優(yōu)化了詳細說明后 注意到兩個關(guān)鍵字激增 。 第一個關(guān)鍵字的排名從13上升到8，第二個從11上升到8。這意味著該應(yīng)用程序在兩個詞組中均排在前10位！

Tips for a great and optimized description on Google Play:

有關(guān)在Google Play上進行精彩，優(yōu)化的說明的提示：

• Use all the space available for the Long Description (at least 3.000–3.500 characters) 使用“詳細說明”的所有可用空間(至少3.000–3.500個字符)

• Find mid and long-tail keywords (keyword combinations) to add to your description 查找中尾和長尾關(guān)鍵字(關(guān)鍵字組合)以添加到您的描述中

• Don’t overload your description with a lot of text — write in short paragraphs 不要在您的描述中添加過多的文字-撰寫簡短的段落

• Use bullet points or Unicode symbols like ??? (get them here) for a clear and visual organization

  使用項目符號或Unicode符號(例如???( 在此處獲取))進行清晰可見的組織

• Include emoji ?? or use HTML and Rich Formatting 包含表情符號??或使用HTML和Rich Formatting

• Check Google requirements and learn what NOT to do ??

  查看Google要求并了解不該做什么what

5.在您的描述中添加社交證明或統(tǒng)計數(shù)據(jù) (5. Add social-proof or statistics to your description)

If there’s a number you’re particularly proud of or if you have an endorsement from a prestigious client, you should definitely show it off in your Google Play listing!

如果您感到特別自豪，或者得到了享有盛譽的客戶的認可，那么絕對應(yīng)該在您的Google Play列表中炫耀它！

Mentioning these can give you a credibility boost and differentiate you from your competitors, especially if the numbers or endorsement are visible above the fold.

提及這些可以提高您的信譽， 并使您與競爭對手區(qū)分開來，尤其是在首屏可見數(shù)字或認可的情況下。

This is the Expedia’s Google Play profile:

這是Expedia的Google Play個人資料：

Source: Google Play Store

資料來源： Google Play商店

As you can see, they pointed out that they have over half a million hotels available worldwide and made sure that anyone browsing through the listing notices that.

如您所見，他們指出，他們在全球擁有超過50萬家酒店，并確保瀏覽該列表的任何人都注意到這一點。

You can experiment with this approach yourself by doing an A/B test, one listing that doesn’t feature a particular number or customer endorsement, and one that does.

您可以自己進行A / B測試，一種沒有特定編號或客戶認可的清單，而另一種則沒有。

AppMasters’ Steve Young reported a 14.6% rise in downloads after they added social proof in their short description.

AppMasters的史蒂夫·楊(Steve Young) 在簡短描述中添加了社交證明后 ，下載量增長 了 14.6％ 。

Such a significant spike in download rates might also result in having the app mentioned in the “Trending” list on Play Store.

下載率如此之高的峰值還可能導(dǎo)致該應(yīng)用在Play商店的“趨勢”列表中提到。

6.在URL /包中使用關(guān)鍵字 (6. Use Keywords in URL / package)

In Google Play Store, same as in the Google web search, keywords included in the domain / URL act as a strong ranking factor for app search.

在Google Play商店中，與Google網(wǎng)絡(luò)搜索相同， 域/ URL中包含的關(guān)鍵字是應(yīng)用程序搜索的重要排名因素 。

Read this curious case study on how Nintendo’s Super Mario Run included the keyword “zara” in the package URL.

閱讀 有關(guān)Nintendo的Super Mario Run如何在包裝網(wǎng)址中包含關(guān)鍵字“ zara”的 有趣案例研究 。

When the installs kicked off, giving the necessary off-metadata boost, the game started to rank for this extremely competitive and highly searched keyword.

當(dāng)安裝開始時，提供必要的元數(shù)據(jù)外提升，該游戲開始為這個極富競爭性和高度搜索的關(guān)鍵字排名。

Worth including a few keywords in the URL, right?

值得在URL中包含幾個關(guān)鍵字，對嗎？

7.在開發(fā)人員名稱中使用關(guān)鍵字 (7. Use keywords in your Developer name)

The developer name will as well help your app rank in search results.

開發(fā)人員名稱也將幫助您的應(yīng)用在搜索結(jié)果中排名。

Besides that, Google favors apps from a developer with a positive history and ranks them higher in searches.

除此之外，Google偏愛具有良好歷史記錄的開發(fā)人員的應(yīng)用，并將其在搜索中的排名更高 。

Try adding some keywords in the developer name.

嘗試在開發(fā)人員名稱中添加一些關(guān)鍵字 。

For example: “#DeveloperName: keyword + keyword”

例如：“＃DeveloperName：關(guān)鍵字+關(guān)鍵字”

8.制作一個原始的應(yīng)用程序圖標 (8. Make an original App Icon)

Users are attracted by beautiful and catchy visuals and this is one of the best ways of getting more hits in Google Play Store.

精美動聽的視覺效果吸引了用戶 ，這是在Google Play商店中獲得更多點擊量的最佳方法之一。

Don’t pick images from the internet and if you can’t create one by yourself, it’s worth considering hiring a good designer who can help you.

不要從互聯(lián)網(wǎng)上挑選圖像，如果您不能自己創(chuàng)建圖像，則值得考慮聘請可以為您提供幫助的優(yōu)秀設(shè)計師。

一些技巧 (Some Tips)

Make a research about other competitors apps and identify their primary colors, you can differentiate yourself by using colors that contrast with their visual identity.

研究其他競爭對手的應(yīng)用程序并確定其原色，您可以使用與它們的視覺標識形成對比的顏色來區(qū)分自己。

Another approach is going for a bold statement and creating a brand that is unmistakable and instantly-recognizable.

另一種方法是大膽聲明，并創(chuàng)建一個明確無誤且立即可識別的品牌 。

A great example of this approach is Snapchat, with its bright yellow icon and key visuals:

Snapchat是這種方法的一個很好的例子，它帶有亮黃色圖標和主要視覺效果：

Source: Google Play Store

資料來源： Google Play商店

A few tips on how to optimize your icon:

有關(guān)如何優(yōu)化圖標的一些技巧 ：

• Make sure your icon is clearly reflecting the main purpose of your app, don’t confuse the users unless you already have a strong brand. 確保您的圖標清楚地反映了應(yīng)用程序的主要用途，除非您已經(jīng)擁有強大的品牌，否則請勿使用戶感到困惑。

• Find your “style”, colors, typography, etc …, and stick to it, so your icon goes into alliance with the other elements of your app. 找到您的“樣式”，顏色，版式等，并堅持下去，這樣您的圖標便與您應(yīng)用程序的其他元素融為一體。

• Use vibrant and harmonizing colors and clear shapes, don’t overload your icon with too many elements. 使用鮮艷，協(xié)調(diào)的顏色和清晰的形狀，不要在圖標上添加過多元素。

• Take a look at your competitors and make something different. 看一下您的競爭對手，并有所作為。

• Try adding borders to the icon to make it more eye-catching. 嘗試在圖標上添加邊框以使其更加醒目。

• Avoid having text in your icon. 避免在圖標中包含文字。

• Innovate and follow the design trends — remember when everyone got crazy about flat design? ?? 創(chuàng)新并遵循設(shè)計趨勢-還記得每個人都對平面設(shè)計感到瘋狂嗎？ ??

• Don’t try to guess what icon your users will choose, use A/B testing tools to know exactly what icon performs best.

  不要試圖猜測用戶會選擇哪種圖標，而要使用A / B測試工具確切地知道哪種圖標效果最好 。

9.制作視頻以增加參與度 (9. Make a Video to increase the engagement)

You can create a YouTube video about your Android app or game.

您可以創(chuàng)建有關(guān)您的Android應(yīng)用或游戲的YouTube視頻。

A video is a very good type of content that people are more likely to watch

視頻是人們非常有可能觀看的非常好的內(nèi)容類型

In this case, the video preview thumbnail will become a feature graphic. This is how it looks like on the listing and in search results:

在這種情況下，視頻預(yù)覽縮略圖將成為功能圖片 。 這是列表和搜索結(jié)果中的樣子：

To add a video, just paste the YouTube URL in the “Promo video” field on your Google Play Store listing.

要添加視頻，只需將YouTube URL粘貼到您Google Play商店列表中的“促銷視頻”字段中即可。

Keep in mind these requirements:

請記住以下要求：

• Make sure to use an individual video’s YouTube URL, not a YouTube playlist or channel URL

  確保使用單個視頻的YouTube URL，而不是YouTube播放列表或頻道URL

• Don’t use an age-restricted video as your promo video

  請勿將有年齡限制的視頻用作促銷視頻

You can localize your video in all the languages that your app is available for.

您可以使用應(yīng)用支持的所有語言來本地化視頻 。

Upload one video for each language, or just use transcripts in different languages, which Google will automatically show depending on user location or device settings.

每種語言上載一個視頻 ，或僅使用不同語言的成績單，Google會根據(jù)用戶位置或設(shè)備設(shè)置自動顯示這些成績單。

One of the coolest things about adding a video to your store listing is that the views from Play Store count as YouTube views. This gives you higher YouTube rankings, and therefore, higher positions in Google web search results.

將視頻添加到商店列表中最酷的事情之一就是Play商店的觀看次數(shù)算作YouTube觀看次數(shù) 。 這樣可以使YouTube排名更高，因此在Google網(wǎng)絡(luò)搜索結(jié)果中的排名也更高。

Be sure to check out Apptamin’s guide to video marketing and remember that you can also make A/B testing experiments on your Google Play Store video to identify the top-performing one.

請務(wù)必查看Apptamin的 視頻營銷指南， 并記住您也可以在Google Play商店視頻中進行A / B測試實驗，以找出效果最好的視頻。

10.拍攝應(yīng)用程序的屏幕截圖 (10. Take Screenshots of your app in action)

Like the icon and feature graphic, the screenshots don’t affect the search algorithm, but they do have an impact on the conversion rate to install.

像圖標和功能圖形一樣，屏幕截圖不會影響搜索算法，但會影響安裝的轉(zhuǎn)化率 。

Screenshots show how your app or game looks like from inside, and highlight its best features.

屏幕截圖從內(nèi)部顯示您的應(yīng)用或游戲的外觀，并突出顯示其最佳功能。

It is then up to the user if he likes what he sees and if he wants it, so it is very important to grab user attention from the first screenshot.

然后由用戶決定是否喜歡自己看到的內(nèi)容以及是否需要它，因此從第一個屏幕截圖中吸引用戶的注意力非常重要。

In Google Play Store you can add up to 8 screenshots for each supported device type, while the minimum required by Google is just 2 screenshots with following specs:

在Google Play商店中，每種支持的設(shè)備類型最多可以添加8張屏幕截圖 ，而Google所需的最低數(shù)量僅為2張屏幕截圖，并具有以下規(guī)格：

• JPEG or 24-bit PNG (no alpha)

  JPEG或24位PNG(無Alpha)

• Minimum dimension: 320px

  最小尺寸：320像素

• Maximum dimension: 3840px

  最大尺寸：3840px

• The maximum dimension of your screenshot can’t be more than twice as long as the minimum dimension

  屏幕截圖的最大尺寸不能超過最小尺寸的兩倍

Obviously, don’t limit yourself to the minimum of 2 screenshots, be creative and captivate your users with a showcase of your app’s best features.

顯然，不要將自己限制在2張以上的屏幕截圖中，要富有創(chuàng)造力，并通過展示應(yīng)用程序的最佳功能來吸引用戶。

The screenshots don’t have to be actual screenshots, you can (and should) go for storytelling and create a sequence of rich images to describe the best features of your app.

屏幕截圖不必是實際的屏幕截圖，您可以(而且應(yīng)該) 講故事并創(chuàng)建一系列豐富的圖像來描述應(yīng)用程序的最佳功能。

Follow these tips to rock your screenshots:

請按照以下提示搖動屏幕截圖：

• Reserve the first screenshot slot for your most important message, or your app’s BEST feature 為您最重要的消息或應(yīng)用程序的最佳功能保留第一個屏幕截圖位置

• Don’t give bare screenshots, provide explanations to each slide 不要提供裸露的屏幕截圖，請為每張幻燈片提供說明

• Pick a style or theme for your screenshot sequence and follow it instead of bringing up random images 為您的屏幕快照序列選擇一種樣式或主題，然后按照它進行操作，而不是顯示隨機圖像

• Don’t just declare your app features — challenge the user with your copy! 不要僅僅聲明您的應(yīng)用程序功能-向您的副本挑戰(zhàn)用戶！

• If you have awards or mentions in media, too! 如果您在媒體上也有獲獎或提及！

• If you have a limited offer, show it on your screenshots 如果報價有限，請在屏幕截圖上顯示

• Localize screenshots ?? if needed 本地化屏幕截圖??(如果需要)

• Test many options to find the best-converting ones 測試許多選項以找到轉(zhuǎn)換效果最好的選項

And if you need more inspiration, read this article!

如果您需要更多靈感，請閱讀本文 ！

11.使您的應(yīng)用程序出現(xiàn)在Google搜索應(yīng)用包中 (11. Get your app featured in Google Search App Packs)

Not all search queries for apps take place directly in Google Play, some people simply turn to Google Search (with 63% of all US searches done on mobile devices in 2019).

并非所有針對應(yīng)用的搜索查詢都直接在Google Play中進行 ，有些人只是轉(zhuǎn)向Google搜索 ( 2019年占美國移動設(shè)備全部搜索量的63％ )。

For this reason, Google created App Packs, a special snippet featured near the top of search results.

因此，Google創(chuàng)建了App Pack ， 這是搜索結(jié)果頂部附近的一個特殊代碼段 。

Source: Google Search Results

資料來源： Google搜索結(jié)果

Clicking on any of the icons will take you directly to the app’s Play Store listing.

單擊任何圖標將直接將您帶到應(yīng)用程序的Play商店列表。

You should not only focus on ASO but also SEO (Search Engine Optimization)

您不僅應(yīng)該關(guān)注ASO，還應(yīng)該關(guān)注SEO (搜索引擎優(yōu)化)

Luckily, many of the basic rules are similar for both instances, so you can quickly get a grasp of Google Search and Play Store optimization.

幸運的是， 這兩個實例的許多基本規(guī)則都相似 ，因此您可以快速掌握Google搜索和Play商店的優(yōu)化。

12.不要使用Google Play自動翻譯 (12. Don’t use the Google Play automatic translations)

To make it easy for you to be present on several markets quickly, Google offers automatic translations of listing descriptions.

為了使您能夠輕松快速地出現(xiàn)在多個市場上，Google提供了清單說明的自動翻譯 。

However, they also openly recommend that you treat them as a temporary solution only and hire a human translator.

但是，他們還公開建議您僅將它們視為臨時解決方案，并聘請人工翻譯。

This is because optimizing for multiple markets isn’t just about translating, it’s about localizing.

這是因為針對多個市場進行優(yōu)化不僅涉及翻譯，還涉及本地化 。

Localizing your app’s descriptions means you’ll have to perform separate keyword research for each market.

對應(yīng)用的描述進行本地化意味著您必須針對每個市場進行單獨的關(guān)鍵字研究。

A term that is easy and has a huge search volume in one market might not be as simple to rank for and equally popular in the other.

一個容易在一個市場中擁有巨大搜索量的術(shù)語可能很難在另一個市場上排名那么容易，而在另一個市場上同樣受歡迎。

For instance, according to UberSuggest, the keyword “bed and breakfast” has a search volume of 110,000 and difficulty score of 46 in the United States, whereas in Canada the volume is 18,100 and the difficulty score is 24.This means that while the term is 5x as popular in the US than it is in Canada, it’s also twice as hard to rank for the phrase in the American market.

例如，根據(jù)UberSuggest的說法，關(guān)鍵字“床和早餐”在美國的搜索量為 110,000，難度得分為46 ，而在加拿大，搜索量為 18,100，難度得分為24。 這意味著在美國的流行度是加拿大的5倍，在美國市場上，該短語的排名也困難了兩倍。

Source: Neil Patel’s Blog

資料來源： Neil Patel的博客

13.優(yōu)化您的應(yīng)用程序以反映市場之間的文化差異 (13. Optimize your app to reflect cultural differences among markets)

We strongly recommend that you localize not just the copy, but also the visuals that accompany your app’s listings.

強烈建議您不僅要本地化副本，而且要本地化應(yīng)用程序列表隨附的視覺效果 。

This applies not just to the text on the images or the audio in your promo video.

這不僅適用于圖像上的文字或促銷視頻中的音頻。

Think about the specificity of the markets your app is present on, do their lifestyles, values, or beliefs differ significantly? For a brand like H&M, this might mean publishing different swimwear snapshots within listings in Europe and the Middle East.

考慮一下您的應(yīng)用所針對的市場的特殊性， 他們的生活方式，價值觀或信念是否存在顯著差異 ？ 對于H＆M這樣的品牌，這可能意味著在歐洲和中東的列表中發(fā)布不同的泳裝快照。

14.投資應(yīng)用保留策略 (14. Invest in an app retention strategy)

There are two types of metadata in the Google Play Store.

Google Play商店中有兩種類型的元數(shù)據(jù)。

The first type is called 'on-metadata’, the listing content you control and can change — e.g. images, title, or description).

第一種類型稱為“ on-metadata”，它是您控制并可以更改的列表內(nèi)容，例如圖像，標題或說明。

The second is called 'off-metadata’, and includes information like the number of installs, user reviews, or customer ratings).

第二個稱為“元數(shù)據(jù)外” ，其中包括安裝次數(shù)，用戶評論或客戶評分等信息。

As the app’s developer, you can’t modify any of this information.

作為應(yīng)用程序的開發(fā)人員，您無法修改任何此類信息。

When the Play Store algorithm decides whether your app should be ranked highly, it takes both types of metadata into account.

當(dāng)Play商店算法確定您的應(yīng)用是否應(yīng)排名較高時，它會同時考慮兩種類型的元數(shù)據(jù)。

If you have poor user reviews or your installation rate suddenly drops, this can also negatively influence your app’s position in search results.

如果您對用戶的評論不佳或安裝率突然下降，這也會對應(yīng)用在搜索結(jié)果中的位置產(chǎn)生負面影響 。

There’s only one way to have off-metadata work in your favor, making sure that your app is useful to its users, they leave positive reviews, and that they keep returning to it regularly.

只有一種方法可以讓偏元數(shù)據(jù)工作對您有利，請確保您的應(yīng)用對用戶有用，他們留下了積極的評價，并定期回訪它。

15.在競爭對手之前應(yīng)對Google Play商店算法更新 (15. React to Google Play Store Algorithm Updates ahead of your competitors)

We highly recommend that you use an App Store Algorithm Tracking tool to make sure you never fall victim to Play Store updates.

我們強烈建議您使用App Store算法跟蹤工具 ，以確保您永遠不會成為Play Store更新的受害者。

A tool like this will alert you if it notices any unusual or abrupt keyword ranking changes for your app listing.

如果發(fā)現(xiàn)您的應(yīng)用列表中的關(guān)鍵字排名發(fā)生異?；蛲蝗蛔兓瑒t類似的工具就會提醒您。

AppTweak is an example of a free tool you can use for this purpose.

AppTweak是可用于此目的的免費工具的示例。

This way, you’ll be able to quickly check if it’s caused by an algorithm update.

這樣，您將能夠快速檢查它是否是由算法更新引起的。

If that’s the case, you’ll be able to adjust your app store content promptly — perhaps, even before your competitors realize any algorithm changes have taken place.

如果是這樣，您將能夠Swift調(diào)整應(yīng)用商店的內(nèi)容-甚至在競爭對手意識到算法發(fā)生任何變化之前。

16.使用Google Android Vitals (16. Use Google Android vitals)

A while back, Google introduced a new feature called Android vitals, a set of app performance indicators that tell you whether your app’s performance is spot-on.

不久前 ，Google推出了一項名為Android vitals的新功能，這是一組應(yīng)用程序性能指標，可以告訴您應(yīng)用程序的性能是否正常。

Just like in the case of off-metadata mentioned earlier in this post, the statistics from Android Vitals can also significantly influence your app’s rankings in the Play Store.

就像本文前文提到的非元數(shù)據(jù)一樣，Android Vitals的統(tǒng)計信息也會顯著影響您的應(yīng)用在Play商店中的排名。

Hence, make sure that Android vitals are an integral part of your ASO strategy.

因此，請確保Android要素是ASO戰(zhàn)略不可或缺的一部分。

17. App Store優(yōu)化是一個正在進行的項目 (17. App Store Optimization is an ongoing project)

Staying on track with any algorithm changes or general ASO/SEO guidelines is very important in order to make sure that your app ranks highly in Google, both in the Play Store and search results.

要確保您的應(yīng)用在Play商店和搜索結(jié)果中在Google中的排名很高 ，請務(wù)必及時跟蹤算法的任何變化或ASO / SEO通用指導(dǎo)原則。

Remember to pay attention to all types of metadata in your app listings, both those controlled by you as well as the data that comes from user sessions, reviews, or performance trackers.

請記住要注意應(yīng)用列表中的所有類型的元數(shù)據(jù)，包括您控制的元數(shù)據(jù)以及來自用戶會話，評論或效果跟蹤器的數(shù)據(jù)。

Perform market research regularly and adjust your strategy by checking your competitors.

定期進行市場調(diào)研，并通過檢查競爭對手來調(diào)整策略。

In the end, people use apps in the long term not because they’re easy to find, but because of the genuine value they bring and the emotions they evoke.

最后，人們長期使用應(yīng)用程序不是因為它們?nèi)菀渍业?，而是因為它們帶來的真正價值和喚起的情感。

Thanks for reading!

謝謝閱讀！