Since Michael Jordan signed with Nike at the beginning of his illustrious career, his signature Air Jordan shoes have redefined the world of athletic footwear. Signature sneakers are now a major part of an athlete’s global brand, and they also help change the course of casual fashion. Every release of a new version of the Jordans is a basketball event. On Monday afternoon, Nike and Jordan Brand released their latest incarnation, the Jordan XX8 (aka 28, for those of you don’t recognize both Roman and Arabic numerals) in New York City. As you can see in the photo, it’s a bold design that’s already generating controversy. From the outside, the sneaker looks something like a black rain overshoe, with a zipper that encloses the entire inside. Underneath, however, the dominant color is a distinct neon green. The shoes, devised by legendary Nike designer Tinker Hatfield over the course of two years, retail for a cool $250. |
|