EBay's cross-border trading platform in China helped large domestic eBay sellers hit an annual sales growth of 93 percent in the 12 months through June 2012 despite weak exports in the country overall, eBay Greater China announced Thursday at a press conference in Beijing.

"Large" eBay sellers in China are those who "achieved over $100,000 in sales on eBay in the 12 months ending June 30, 2012," according to the cross-border e-commerce report issued at the conference.

EBay Inc, a leading global online marketplace, mainly runs an online export business in China. Its website on the mainland, ebay.cn, does not sell goods to Chinese consumers but assists domestic sellers in vending goods via eBay's websites around the world including the US, the UK and Australia.

The company will continue to promote its cross-border e-commerce in China, but has no intention of giving up the attractive domestic market, expecting sellers in China and abroad to sell goods via ebay.cn to Chinese buyers in the future, said Lin Yizhang, CEO of eBay Greater China and vice president of eBay Inc.

Forging a suitable B2C e-commerce strategy for the mainland market is an ongoing concern for the company, and a deal with China's online luxury shopping platform xiu.com, announced on November 12, will help them learn more about Chinese online shopping habits, said Lin.

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